“People from Dallas don’t love to hear this,” Coleman says, “but Dallas is very average.” But there was another reason why he picked a city that, despite its burgeoning tech scene, has never produced the sort of sexy start-up “unicorn” he aspired to create. Instead, he started searching for office space in Dallas. When Will Coleman was deciding where he would stage his bid to compete with Uber and Lyft, he never seriously considered Silicon Valley.
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